District Honored for Branding Work at Washington School Communications Awards
Orting School District (OSD) received an award of merit in the branding and image package category for the 2022 Washington School Public Relations Association (WSPRA) Awards.
The district was recognized for its rebranding package of the district's redesign of its new logo, color, and font scheme, breaking down its brand traits, the inspiration behind the rebranding, and how local community voices played a role in creating the district's new look.
Judging standards in the category were:
Purpose and audience are well defined
Appearance, design communicate, and support purpose
Layout is structured for ease of use/reading
Font and graphics add visual interest
Elements of design are creative
Design is aesthetically pleasing and contains objects placed in a creative way
Graphics effectively grab the attention of the audience
Format is appropriate for the content
The award of merit was given to districts who scored between 31 and 35 points, with 40 as a perfect score.